Gaana Organic

Brand Identity & Logo Design
About the Project

Gaana Organic is inspired by purity, nature and the authentic essence of coconut-based wellness products. The visual identity reflects freshness, natural living and a sustainable, earth-positive philosophy. The goal was to build a brand expression that feels wholesome, rooted and contemporary with a premium organic appeal.

The logo merges elegant curves with a bilingual script approach, blending regional language forms with modern English typography. This fusion symbolizes cultural richness, inclusivity and the brand’s connection to its origins while appealing to a global conscious audience. The flowing letterforms evoke nature’s fluidity and the softness associated with organic living.

My Role

I led the concept direction, typographic exploration and final logo development. The visual system was designed to communicate purity, warmth and a modern organic lifestyle through thoughtful form, cultural expression and aesthetic sensitivity.

Note

This identity is flexible for packaging, digital and shelf presence and can be extended into a complete natural-wellness brand language.