Breast Cancer Awareness

About the Project

This awareness visual was created to support Breast Cancer Awareness Month, aiming to challenge cultural hesitation and spark open conversation about breast health. The concept uses the act of “unhooking” as a metaphor for releasing stigma, encouraging women to prioritize self-examination, early detection and proactive health awareness.

The visual direction focuses on simplicity and boldness, using intimate yet respectful framing to break psychological barriers without sensationalism. The messaging blends empowerment and urgency, bringing attention to a critical public health issue that often goes undiscussed due to cultural discomfort.

My Role

I led the creative concept, crafted the message and communication tone, designed the visual composition, developed the typography style and executed the final awareness graphic aligned with The Logical Indian’s social impact voice.

Note

This campaign piece was designed to support open dialogue around women’s health and breast cancer awareness in a culturally sensitive yet strong way. Additional campaign variations such as carousel slides, educational infographics and story assets can be developed if needed.